Most bloggers give up less than a year after they started. Why? Because they don’t get many readers and comments hinting that people actually read what they write.
It makes bloggers sad to keep on writing and yet not get the attention of people. Trust me, I’ve been there and many bloggers share the same sentiment. If you have money-making in mind your blog needs to have high traffic. The following tips should help you with your goal right from the get-go.
An income-generating blog needs you to publish posts on a regular basis for the next couple of years. Unless you write for a niche that you are truly interested in, you won’t be able to keep up that long. Select a niche that is:
- Interesting for you
- Something that you have an authority on (related to work experience, hobby, or educational background)
Tip 2 – Your blog title and description mattersThe blog title should encompass all topics of your chosen niche but it also needs to be interesting at the same time. This will be the brand of your blog so it should stand out. Under the blog description, briefly state what readers will find in your blog and if possible, use keywords that coincide with covered topics.
Tip 3 – Learn about Google Page Rank and Alexa RankEarning blogs have Google Page Ranks higher than 0 and low Alexa Ranks. You want to get these statistics when trying to monetize your blog because advertisers look into them. The Google Page Rank increases and Alexa Rank decreases based on the traffic received on your blog. You can use them to gauge the performance of your blog.
Tip 4 – Get a domain right awayThe domain must be similar to your blog title to avoid confusion and branding purposes. If you get a good Alexa and PR 1 under a .blogspot or .wordpress, switching to a personal domain will unfortunately erase your achievements and leave you starting from scratch. Getting a domain as soon as you start blogging will prevent this from happening.
Tip 5 – Register your blog to Google AnalyticsGoogle Analytics is a free online tool that provides detailed information about the traffic of your blog. Use it to check for:
- Bounce rate
- Page loading times
- Traffic flow
- Average time on site
- Visitors received
- New vs returning visitors
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Tip 6 – Optimize your blog for search enginesFrom article title to the pictures you upload for a post, you must optimize your blog for search engines. This is a technique called search engine optimization or SEO. You want your blog to show up on the first page of the search engine results page (SERP) when people type certain keywords.
Start by learning keyword research from SEO-related blogs. Once you get the idea, consistently use the same keywords on your:
- Blog description
- Article titles
- Blog posts
- Blog URLs
- Blog pages
- Blog categories
Tip 7 – Write for others not yourselfNarcissism is a bad habit of many bloggers. These are the people who write story-telling posts that have little or no value to readers. When you write posts, always keep your readers in mind and how an article may be useful to them. By creating informative and helpful articles you can attract people who will read and follow your blog.
Tip 8 – Use social mediaSocial media can expose your blog to a wider audience and help bring in more traffic. You may also use it to communicate with readers and gain their trust and loyalty. Before you create profiles or fan pages, do read some tips by social media experts so you’d know what to do and what to avoid. The greatest challenge in social media is maintaining an online reputation.
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Tip 9 – Don’t use adsPeople these days are smarter. They barely click ad banners or ad links placed on the sides or in between posts. Blog monetization has stepped away from Google Ads towards affiliate marketing, sponsored posts, paid reviews, and many more. These new money-making schemes make Google Ads an insignificant means of earning – at least, for beginners. So do your readers a favor and skip Google Ads.
Tip 10 – Perform link-buildingLink-building is a SEO technique that you must learn and live by. When done properly it can boost your blog’s Google PR and bring in traffic. The easiest link-building techniques you can practice are:
- Blog commenting
- Forum posting
- Link exchange
- Guest posting